E-Advertising Effect on consolidation of the Mental Image the brand of professional sports clubs Field study on a sample of supporters of the USMA Club

Abstract

This study aims to identify the effect of E-advertisement on the consolidation of the mental image of the commercial brand of professional sports clubs, where the researcher used the descriptive approach to this type of study, the research community represented of all supporters of the ITIHAD AL ASSIMA USMA , where the sample was chosen in intention way or PURPUSIVE , 300 supporters, Using an electronic questionnaire to collect data as a search tool and the following results were reached : - There is a statistically significant effect of E-advertising on the consolidation of the mental image of the brand of professional sports clubs