Visual sports media and spreading values among Algerian youth

Abstract

The present research aims at studying issues related to the ability of visual sports media to embrace the concepts of values and morals of the Algerian theorist AbdelRahman Azzi. In point of fact, Azzi based his ideas on related themes of human values, adherence to religion, as well as the nobility of media globally; misinformation and the falsification of facts on the other hand, neglecting human principles,in turn, is more likely to spread negative behaviors among the various classes of a society. Owing to the crucial role played by the visual media nowadays, notably its impact on the audience through its persuasion mechanism, this study endeavors to understand this sports phenomenon through socio-media lens of the deterministic theory.