Dimensions of Social Responsibility for Food-Producing and Marketing Companies in the Digital Environment: An Analytical Study of the Official EXTRA Benhamadi Pasta Company Facebook Page

Abstract

The study aimed to identify the dimensions of social responsibility of the Benhamadi Pasta Company through its official EXTRA Benhamadi page on Facebook, considering it as a food-producing and marketing entity in the digital environment. We used the survey method, and the research population consisted of all posts on the company's official page, from which we selected a purposive sample. We relied on research tools including scientific observation and content analysis.

Our study found that the communication tools used by the Benhamadi Pasta Company on Facebook varied between written texts, images, and videos, including videos related to the environment, community activities, and volunteering. The page focused on the main dimensions of social responsibility employed by the Benhamadi Pasta Company, such as being a food-producing entity, the ethical dimension, and the social dimension.