Visual Content Creation in the Digital Age: The Dialectic of Responsibility and Image Construction

Abstract

This article explores the ethical tension between responsibility and image construction in visual content creation within the digital environment. Drawing on concepts such as communication ethics and the social responsibility theory of media, it examines the algorithmic pressures on content creators and highlights recurring ethical breaches, including visual misinformation and the commodification of suffering.

            These trends reflect a broader cultural crisis that rewards sensationalism over values. In response, the article proposes flexible guiding principles to promote ethical self-regulation and professional awareness, while emphasizing the roles of media literacy, platforms, and legal frameworks in fostering a more humane and responsible digital space.