The awareness role of social networks in the field of social communication campaigns Against the scourge of drugs-Examples of Twitter activists-

Abstract

This article highlights the positive role of using social networking sites through media awareness campaigns directed to reducing social problems, the social communication is an important field of research in the field of community service , and awareness of the risks affecting the quality of human life, By exploiting the advantages of social networks, the field of social communication has become an awareness-raising presence to serve social problems. In an exploratory study, We have done. Twitter was chosen as an elite site that enjoys a wide audience and is seriously involved in raising social issues, especially social pests. specifically, The scourge of drugs, We went to highlight the awareness role of social networks in the field of campaigns directed at awareness of drugs, and a survey sample was selected from activists on Twitter. The study concludes results that reflect the interaction with the tweets by the youth, and the expansion of the discussion on this topic among activists in the fight against the drug scourge.