The Digital Transformation in The Media Institutions: A critical analysis

Abstract

     The working environment in media organisations is undergoing many changes, such as the emergence of new media technologies and communication technologies, which differ in form and content from their predecessors and have affected professional relationships and communication methods between organisations, especially since the start of the COVID-19 pandemic. With the rise of the aftermath of this crisis, there has been a need to deal with information, professional relationships and methods of interaction in media institutions in a new and effective way and with new media to face these challenges, thus moving from the classic work pattern to digitisation and digital transformation of its various structures, in order to keep pace with current developments on the one hand and to facilitate both the media process and the work process on the other.

     Therefore, after the world emerged from the Corona crisis, it was imperative for media institutions to undergo a digital transformation, adopting modern strategies for crisis and risk management, as well as combining classic and digital management to carry out their tasks.

      This paper examines the signs of digital transformation in media institutions, especially in light of the digitisation currently taking place in the sector.