Digital marketing methods for books in light of the Corona pandemic: examples of the most famous leading sites in this field

Abstract

This study addresses an important and central issue linked to both cultural industries and economic development, primarily the digital marketing methods of books by online publishing houses, especially with the emergence of the coronavirus crisis that has created many disadvantages, prompting publishers to find alternative solutions such as the pursuit and exploitation of modern technologies and their various intermediaries (Internet - websites...). In the process of promoting and selling books, this is what we will highlight through this study and take us to the most famous sites as a model for our field study, and to highlight this problem and its actual extensions on the realities of this area.