Evolution of communication models From the linear model to the communicative integration model

Abstract

       This study tends to identify how communication models shifted from a linear model that relies on the idea of magical effect, to the circular one that considers the audience as a positive element, to interactionism within the communication integration model, which is the study focal point. In this regard, the emphasis is on its appearance, its most important elements, as well as its functions.

     In this vein, This model gives a new insight into the correlation between the various elements of the communication process of a blended nature and has been extensively associated with the speed with which messages are transmitted and received, as the faster the integration level  increases, and counts  on many of the foundations that have appeared  in the form of new terms, most of which have not been found  in previous models

   In brief, researchers in the field of information and communication sciences have to provoke new interpretive studies based on approaches and tools in line with the current communication mandate, different from past studies.