Communicative Artificial Intelligence as a New Domain of Research in Media and Communication: Epistemological and Theoretical Reading

Abstract

This study examines the epistemological and theoretical dimensions of "Communicative Artificial Intelligence," an emerging area of inquiry in contemporary Western academia. The aim is to elucidate the intersections and interactions between this domain and media and communication studies. The investigation assesses how researchers might employ a communicative framework to analyze the relationship between artificial intelligence and journalism. Additionally, it discusses the necessity for scholars to seek novel theoretical frameworks and methodological approaches in response to the expanding role of intelligent technology. The findings underscore the need to reconsider the conventional understanding of "communication" in light of advancements in artificial intelligence and its applications in media. It advocates for a paradigm shift, acknowledging both human and machine entities as participants in the communicative process. This acknowledgment reflects the evolution of intelligent technology from a mere communication tool to an active communication collaborator.