Using Artificial Intelligence Technologies in the Media Content Industry Reality and Challenges of Practice

Abstract

Artificial Intelligence (AI) represents one of the modern technologies utilized in the field of media, whether related to content generation, text, audio, or visual content technologies. These tools significantly enhance content production. This article aims to present various milestones and changes that the media sector has witnessed, from acquiring information to reaching the public or audience. It reviews the most significant experiences globally and in the Arab world that have applied Artificial Intelligence technology. Additionally, it explores the main reasons and risks associated with implementing artificial intelligence in the media field, primarily relying on the level of Artificial Intelligence used. Media organizations are urged to expand their use of Artificial Intelligence technologies and implement its algorithms.