The Role of Arab Social Influencers in Tourism Marketing for Algeria

Résumé

The current study aims to uncover the roles played by Arab social media influencers on various social media platforms in Algeria tourism marketing by reading the most important content on their official pages analytically. The researcher chose the most influential person who has recently become famous in the field, Egyptian Hamdy Shagie.

According to the study, Arab influencers are very interested in introducing Algerian tourist attractions and presenting Algerian heritage to attract tourists both domestically and internationally.