Strategic communication and its role in the prevention of major risks The Civil Protection Directorate of the state of setif is a model
Keywords:
strategic communication, risk, risk management, crisisAbstract
This research paper aims to identify the role of the various forms and means of strategic communication in the prevention of risks and crisis management, as one of the most important means that institutions use to manage all their work, because of its dynamism and flexibility that allows it to effectively manage crises and risks, as a phenomenon of its The ability to cause damage to the infrastructure, and this paper also attempts to determine the course of strategic communication and the mechanisms for its application, before and after the occurrence of risks and crises, and its contribution to the effective management of them. As an ideal and effective method, it greatly contributes to the management, management, and prevention of risks.
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