The reality of Arab digital media content creation through voice blogs. An analytical study of the podcast "Al-Ba'd Al-Akhar" from Al Arabia podcast

Abstract

The purpose of this scientific paper is to shed light on the topic of Arab media content production in the digital environment through podcasting, specifically focusing on the content provided by Al Arabiya channel, one of the most important Arab media institutions. To achieve this, we analyzed a set of episodes from the program "Al Ba'd Al Akher" using content analysis tools. The study reached several findings, including the fact that global and regional political issues constitute the majority of the topics addressed in the program. The active elements in these discussions are usually individuals, countries, or even organizations. Additionally, the program predominantly adopts a conversational approach and utilizes Modern Standard Arabic as the main language for presentation and dialogue