The Environmental Hashtag and Its Role in Raising Environmental Awareness through Social Media: An Analytical Study of the Hashtag

Abstract

This study aims to analyze the use of the environmental hashtag #نقي_وما_ترميش in the posts published on the Facebook page of the Green Algeria Association, considering it as a digital communication tool employed in environmental awareness campaigns,The study also seeks to identify the nature of the environmental discourse adopted by the association, the forms in which the hashtag appears within these posts, as well as the patterns of digital interaction associated with it, This is done within the framework of understanding the role of social media in disseminating environmental values and promoting positive environmental behavior among the audience,The study adopted the descriptive-analytical approach by analyzing the content of a sample of posts published on the association’s page during December 2025, in addition to monitoring users’ interactions across various digital engagement indicators such as likes, comments, and shares