The psychological, communicative approach to thinking about the effects of the media

Abstract

This study will focus on an approach linked to the emergence of the new media, which is the psychological communication approach, this type of study is mainly related to the consideration of the communication system as a reciprocal (psychological-communication) system, and this approach has been linked to the contributions made by a number of researchers, the most prominent of which are: Patrick Charaudeau, Didier Courbet . The psychological-communication approach effectively contributes to the understanding of the receiving course of the communication message, in terms of providing objective images of the degree to which the sender interacts with this communication message and the level of attention. In a way that results in a change of judgment, direction or behavior