The role of publicity through facebook in reinforcing the visual identity of the institution - Scan study on a sample of cell phone handlers Djezzy-

Abstract

This study aims at  recognizing  the role of publicity through  facebook in reinforcing the visual identity of the service agency « djezzy »، this is via knowing how much awareness the facebook users have on its visual identity thus،

To achieve these objectives  the field survey methodology has been relied upon، by doing the study on sample of Djezzy's cellphones ، using the questionnaire form as a tool for data collection ،the most important findings that Djezzy company's advertisements on the facebook site helped in constructing  a clear visual identity on its users minds through selecting its visual elements in a  attractive manner This will make it differentiate from its  principles and hepls in achievivg its aims.