Digital public relations activities through facebook pages-sports sponsorship model Analytical study of the official page of the mobilis foundation

Abstract

Public relations have taken a new pattern in the new phase witnessed by the field of media and communication. Indeed, they relied on their activities on social networking sites. Indeed, the activities of digital public relations provided institutions with a qualitative leap in the world of communication and promotion of their products and services. In order to identify how to practice digital public relations activities through  facebook, the problem of this study focused on answering the following question : what are public relations activities on the official facebook page of mobilis foundation ? In an attempt to collect data in the field, mobilis foundation’s publications were selected via facebook, the available study community, using the comprehensive inventory method for publications during the months of November and December 2021 due to the fact that these months contain an international event(the Arab Cup), the study showed the diversity and multiplicity of communication strategies employed by the institution .