ELECTRONIC ADVERTISING AND ITS IMPACT ON CONSUMER BEHAVE: PRESENTATION OF SPECIALIZED LITERATURE

Abstract

The article aimed to determine the effects of electronic advertising on consumer behavior, based on the serial presentation of foreign literature specialized in this field, which employed modern methods and techniques to study these effects. These studies have reached important results, including realizing the importance of social networking sites in marketing, advertising, and the demand that the user has, and pushing him to buy or consume with the availability of the media that achieve this