Communication and the Language Market in Algeria: How Does Communication Affect Language Shift Among Social Groups?

Abstract

This study aims to delve into various aspects of the sociology of communication, examining the nature of the relationship between communication and the language market and its impact on language shift among social groups in contemporary Algeria. In this regard, the study sought to present and discuss the nature of communication and its influence on language shift within several local language markets, such as cafes, sports fields, and schools. It also highlights the importance of colloquial Arabic as a dominant and unifying national language that encompasses all the linguistic systems coexisting within it, from the standpoint that it constitutes a bridge between the various Algerian linguistic groups, including Amazigh and Arabic.