The Use of Social Media in Enhancing the Mental Image of Higher Education Institutions: A Field Study on a Sample of Students Following the Facebook Page of the Faculty of Humanities and Social Sciences at the University of Ouargla

Abstract

This research paper aims to explore the role of Facebook in improving the mental image of the Faculty of Humanities and Social Sciences at Kasdi Merbah University in Ouargla, from the perspective of its students who follow its page on the same network.

The study employed a survey methodology, both descriptive and analytical, utilizing observation tools and an electronic questionnaire distributed to 75 individuals. After analyzing the data, we found that Facebook contributes to enhancing the college's mental image based on the quality of content it focuses on, in addition to facilitating the exchange of information, receiving feedback, and sharing experiences.