Health risk communication strategies according to the CERC model

Abstract

           The study sought to investigate problematic communication strategies with populations at health risk in emergencies and crises using the CERC model prepared by the Centers for Disease Control and Prevention in the United States of America, on the assumption that the principles of the CERC model can help provide the public with information to make the best decisions. Within very difficult time constraints and acceptance of the imperfect nature of selection, as the study that relied on the descriptive analytical approach concluded that the CERC model recognizes that effective communication regarding crises and emergencies must start long before the outbreak of any event and continue after the immediate threat subsides, as well as The CERC model uses nine strategies in the five stages of crisis management: risk messages,warnings,uncertainty reduction,self-efficacy,clarification of government measures, reassurance, empathy and encouragement, Correcting Rumors and Misunderstanding.