The role of online tourist communication in the promotion of medical tourism: Study with a sample of Algerian tourists who have chosen Tunisia as a treatment destination.

Résumé

The objective of this study is twofold: first, to discuss the joint relationship between the quality of medical services and the development of the tourism sector, then to analyze the contribution of online communication by trip to Algeria for the promotion of medical tourism in Tunisia. By opting for a quantitative approach and using questionnaires distributed to a sample of patients and their parents who have already benefited from a medical stay in Tunisia, the results of this study will attempt to highlight the role played by medical agencies of travel through their online communication in encouraging these patients to choose Tunisia as a destination for a medical stay.