Design of advertising messages in Algerian communication agencies - A case study of the national agency for communication, publishing and Advertisement (Communication and Signals branch) - Algiers

Abstract

This study seeks to examine advertisement design trends in Algerian communication agencies. To that end, we attempted to approach a certain communication agency that is rather important and highly influential—that is the reason behind our sample selection. The agency is namely the National Agency for Communication, Publishing and Advertisement—the Communication and Signals Branch. Our study examines whether design is carried out on the basis of methodological and creative principles or through improvisation.

Our results showed that the agency in question takes into account the technical and creative design norms of the advertising message, as well as the foundational principles of designing advertising messages. It also takes into account the rules and maxims of professional and scientific ethics.