Communication in local cultural associations and its role in serving the cultural and tourism development

Abstract

           This research paper aims to highlight the role played by the communication of local cultural associations in order to serve the cultural and tourism development of the city of Constantine, especially since the city contains a diverse heritage, and how these associations, through their communication methods, can contribute to the promotion of heritage and the service of local tourism, through Its continuous participation in various events and by employing its various capabilities to serve the city's image and heritage.

       Where the most important results came to express that local associations have a role in the embodiment of state programs, and that they help in spreading awareness and mobilizing citizens to implement cultural and tourism programs by employing various means of communication, especially during events..