Digital display platforms and cultural diversity in film production NETFLIX PLATFORM AS A MODEL

Abstract

The digital revolution in the world of technology has shifted the balance of the film industry in favor of digital display platforms, which have managed to tighten their grip on the field of showing movies and television works as an alternative to cinemas, and then NETFLIX took the lead due to its entry into the industry by expanding in various nations of the world. Therefore, in this investigation, we tried to reveal nature of the content offered by NETFLIX, by relying on descriptive analytical approach, employing content analysis to reveal nature of topics reflected in the platform's productions, through which we concluded that the platform seeks to highlight topics that attract its followers within the society it produces, and it focuses on documentaries to present quality content and to reveal the various kinds of content that are also at the stage of the emergence of most races Instead, they have gone beyond the camera as part of a comprehensive project that the platform is adopting to enrich its staff.