Heritage communication and tourist development of the urban heritage of the ancient city of Bejaia

الملخص

The initiatives undertaken by territorial actors focus on the optimal yet rational utilization of cultural and heritage assets, aiming to (re)build and (re)position the territory as a prominent tourist destination. This thoughtful approach is framed within a perspective that values the authenticity of the places and promotes a return to the local. (Laulan, 2018) To address local development challenges, it is necessary to focus on the willingness of the actors to initiate a process of communication and consultation on this heritage.

The interest of such an approach is to achieve sustainable tourism. From this perspective, we plan to focus on the triad urban heritage, communication and tourism by analyzing the communication process of the actors involved in this triad to address the valorization of urban heritage and the promotion of tourism in the city of Bejaia.