Contexts of Entrepreneurial Effectiveness of Entrepreneurial Institutions in the Digital Environment -Investigating the Functional Nature of Digital Entrepreneurship in New Media Platforms-

Abstract

Our study aims to examine the structure of entrepreneurial work for entrepreneurial institutions keeping pace with technological changes in an unlimited space characterized by seriousness and competitiveness, supported by digital media based on the marketing industry through discourse, image and audio-visual tool that fall within the fields of new media with all its branches, starting with a discussion of the nature of the connection between the digital environment and entrepreneurial institutions, then examining the effective methods of digital entrepreneurial activity as a basic foundation for these institutions..

The study ultimately concluded by verifying the effectiveness of digital entrepreneurship and monitoring the shortcomings that hinder the possibility of full integration of entrepreneurial institutions in it.