The aesthetics of the image and its role in promoting domestic tourism in Algeria through the documentary film “Algeria, a View from the Sky” as an example.
Keywords:
Brand Image, film, promotion, TourismAbstract
Our study aims to describe the aesthetic aspect of the film Algeria from the Sky, and to determine the aesthetic standards that the director relied on in filming the film, in addition to highlighting the role of this film in introducing tourist places within Algeria, and then highlighting the fundamental role that the documentary plays in defining cultural identity and its expression. about her.
The study determines the aesthetic standards that the director relied on in his depiction of Algeria from the sky: precise writing of the work scenario by working on interrogating a number of aspects, filming from the sky and filming from above and near, relying on photographing tourist places from the most aesthetic and most striking angles. To draw attention, relying on the narrator’s skills in directing the recipient’s attention and accompanying him throughout the journey, relying on symmetry and contrast in presenting the areas, relying on the comprehensiveness of the discussion, relying on local music emanating from the depth of the community and its culture, relying on expressive sound effects that stimulate the recipient’s imagination
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