تصميم الملصق وعلاقته بالمتلقي في العالم العربي "الملصق الإعلاني انموذجا"

Abstract

Designing an advertising poster is a challenge, even for creative individuals. The difficulty lies in achieving the desired objectives, as it requires attracting attention, evoking emotions, and conveying a specific message that resonates with the audience.  A ​​poster is an effective and practical means of communicating information, but it is also complex, and its effectiveness can be either lasting or limited in time. In this study, we examined how the Arab recipient perceives the creative aspects of visual elements present in their world. This is what we will explore in this article, along with an explanation of the historical, ideological, cultural, and design aspects.