Internal communication and development of University institutions

Abstract

Internal communication in university institutions helps to develop and strengthen social and organizational relations, and to strengthen the spirit of the group, which reflects positively on productive and organizational efficiency and sends a spirit of renewal and dynamism, and contributes to unifying goals and strengthening loyalty and belonging to the institution, and eliminates all negative feelings such as resentment, frustration, tension and conflict. This article will review the concept of internal communication in university institutions, its forms, types, functions, strategies, factors affecting its performance, and the obstacles it faces. The extent of the impact of information and communication technology on the roles and functions of internal communication in university institutions and the transmission and exchange of information in them will be discussed. The article also examines the role of internal communication in university institutions in motivating employees, achieving job satisfaction, and improving job performance, as well as the extent of its effectiveness in making rational decisions in light of the smooth flow of information and data.