Attitudes towards Crisis Communication Strategies among a Sample of Male and Female Students at King Abdulaziz University

Abstract

The current study aimed at investigating the attitudes towards the crisis communication strategies among a sample of male and female students at King Abdulaziz University. It also aimed to investigate the differences in the attitudes of the students towards crisis communication strategies according to the variables of gender and age. By relying on the quantitative approach, the study used a questionnaire among a sample of 382 students. The results revealed that the reconstruction strategy is the most acceptable and most effective strategy by the sample while the denial strategy was the least acceptable and the least effective strategy. The results also showed that there were no significant differences in the attitudes toward crisis communication strategies according to the gender while there were significant differences in these attitudes toward crisis communication strategies according to the age variable