The role of Facebook in marketing wom’s political image from the point of view of algerian university studts A study on a sample of media and communication studts in Algeria

Authors

  • مروة خلة جامعة محمد بوضياف المسيلة
  • سارة خلة جامعة الأمير عبد القادر للعلوم الإسلامية- قسنطينة

Keywords:

Marketing, image, Facebook, Woman Political

Abstract

This study aimed to idtify the political image of wom as marketed on Facebook. It also aims to learn about this image from the point of view of media studts. In Algeria. In the end a number of results were reached. The most important of which are: Facebook markets the image of women through political speeches and programs. And highlighting female figures active in the political field through various features. Including text. Image. Audio and video features. The image of political women according to the pioneers of the Facebook site ranged between a negative image sometimes and a positive image at other times. But the positive is predominant. Because a Facebook has made it possible to highlight the extent of women’s political competence and the increase in their political activity

Published

2024-12-31