The role of Twitter in activating effective participation to Promote sustainable development: A case study on the Twitter accourt of the Ministry of Labor and Social Development

Abstract

Digital media, specifically the Twitter platform, fosters participation and empowerment of stakeholders, to achieve good governance by unifying views among all parties and achieving transparency as an indicator of sustainable development. Sustainable development is the strategic objective of the Kingdom of Saudi Arabia in the coming period. Whereas Twitter is a cornerstone of the new system, it has become a major and important tool for mass mobilization. This study seeks to identify the role of Twitter platform in promoting sustainable development strategies of the Ministry of Labor and Social Development. It is an ethnographic study that adopts content analysis to gather information, analyzing tweets on the Twitter platform to analyze the accounts of the Ministry of Labor and Social Development. The study builds on the basic theory of participatory productivity between the government and the citizen. This theory applies information and communication technology (ICT) to provide government services, information exchange, communication transactions, and the integration of various systems and independent services. The study concluded that the Ministry of Labor and Social Development used its accounts on the Twitter platform to activate the partnership between government and citizens.They adopted e-governance through the participation of citizens and the distribution of power and responsibility between citizens and the government through the strategies launched by the government in which it is a source of time and citizen as a source of another. In order to achieve sustainability of the strategies of the Ministry of Labor and Social Development, which serve the national transformation 2020 and the Kingdom's Vision 2030.