The symbolic dimensions of TV advertising flashes Semiological analysis of the advertising flashe of MBC GROUPE –fananis2022-

Abstract

                 The research that we have made has dealt with a presentation of « The symbolic dimensions of TV advertising flashes », and that was by describing and analysing the elements of the advertising flash «Fananis » That is broadcasted on the month of Ramadan each year on the MBC group channels , where we took a deeper look at the symbolism and significance of the meanings included. In addition to trying to identify the functions of semantic dimensions as well as the symbolic formulas used, as the study relied on the steps of thr semiologic analysis.

                And this study has concluded that building the advertising flash relies on cultural , religious and mythical backgrounds through a layout of artistic elements that has dimensions of value which in itself is subjected to the social culture prevailing in society