Digital Creativity and E-Image Building in Algerian Institutions

الملخص

In this study, we tried to address the problem from all its aspects, starting with addressing the concepts related to digital creativity and the electronic mental image, and ending with trying to link the variables of the study, relying on a set of information collection tools and drawing on a number of studies related to the subject, through which we reached a number of results, including that digital creativity contributes significantly to forming a mental image of the embassy The American Embassy relies on various creative technological methods and techniques to form its electronic image on its official Facebook page, and in the end we found that the Embassy has been very successful in forming a positive impression of it.