Digital Communication as a Communicative Strategy for Strengthening Academic Relations within the University

A Descriptive Study on a Sample of Master’s Students in Mass Communication and New Media at the Department of Library, Media, and Communication Sciences, Ziane Achour University of Djelfa – A Case Study

Abstract

     According to the current transformations in information and communication technology, we note that many institutions, such as Algerian universities, have adopted a digital communication strategy embodied in websites or their official pages on social media platforms. These latter, have been a prominent tool in activating positive engagement among university students, administration, and professors alike.

Accordingly, this study clarifying the extent to which digital communication contributes as a communication strategy that seeks to build and activate academic relationships within Algerian universities. It uses a descriptive study of a sample of Master's students in Mass Communication and New Media in the Department of Library Science, Media, and Communication at Ziane Achour University in Djelfa, as a model., it is demonstrated that the digital environment governs the interactive academic relationship