خالد لــرارة. Employing Slang in Digital Advertisements for The Bimo Algeria Group and its Impact on Stimulating Purchasing Behavior An Analytical Study of Functions in light of the Roman Jakobson Approach. ijsc [Internet]. 2025 Nov. 12 [cited 2026 Feb. 28];12(01):174-91. Available from: https://revue.univ-mosta.dz/index.php/ijsc/article/view/373