Haytham Mohammed Youssef. “THE USE OF BIG DATA IN STRATEGIC COMMUNICATION FOR PUBLIC RELATIONS IN PUBLIC AND PRIVATE SECTOR COMPANIES IN SAUDI ARABIA:SURVEY STUDY”. International Journal of Social Communication, vol. 9, no. 04, Dec. 2022, pp. 06-23, https://revue.univ-mosta.dz/index.php/ijsc/article/view/1021.