VINAY VIKRAM SINGH . Advertising In Recession: Keep Walking In To Crush Small Players. International Journal of Social Communication, [S. l.], v. 6, n. 02, p. 109–120, 2019. Disponível em: https://revue.univ-mosta.dz/index.php/ijsc/article/view/1290. Acesso em: 27 feb. 2026.