سعاد محراز. The image of the trademark and the value model to the public Analytical study of the concept, the role and the effects. International Journal of Social Communication, [S. l.], v. 9, n. 04, p. 153–162, 2022. Disponível em: https://revue.univ-mosta.dz/index.php/ijsc/article/view/1029. Acesso em: 28 feb. 2026.