HAYTHAM MOHAMMED YOUSSEF. THE USE OF BIG DATA IN STRATEGIC COMMUNICATION FOR PUBLIC RELATIONS IN PUBLIC AND PRIVATE SECTOR COMPANIES IN SAUDI ARABIA:SURVEY STUDY. International Journal of Social Communication, [S. l.], v. 9, n. 04, p. 06–23, 2022. Disponível em: https://revue.univ-mosta.dz/index.php/ijsc/article/view/1021. Acesso em: 28 feb. 2026.